Auth0 Pricing Plans

Auth0 costs $0 per month for the Free plan, which supports up to 25,000 monthly active users (MAUs). The Essentials plan is priced at $150 per month, offering more advanced features like SSO, role-based access control, and custom domains for up to 500 MAUs.

For teams requiring even more features, the Professional plan costs $800 per month and includes multi-factor authentication (MFA) and enhanced attack protection.

For enterprises with large-scale needs, the Enterprise plan is available with custom pricing, offering premium features like 99.99% SLA, private deployments, and dedicated support.

You should use Auth0 because it simplifies user authentication and identity management for applications of all sizes. Whether you’re a startup or an enterprise, it provides a secure, scalable, and easy-to-integrate solution. Auth0 stands out due to its flexible pricing plans, allowing you to start with a Free plan to test essential features like passwordless authentication and social login integrations.

As your business grows, you can easily upgrade to more advanced plans to unlock features like single sign-on (SSO), multi-factor authentication (MFA), and role-based access control. Auth0 also offers robust security with tools like attack protection and custom domains, ensuring that your users' data is secure at all times. Additionally, its extensive integrations with platforms like AWS, Azure, Datadog, and more mean you can scale without worrying about complex configurations.

If you're building applications where seamless user experience and secure access management are top priorities, Auth0 provides a streamlined solution. It helps save time by handling complex security issues, allowing you to focus on growing your business rather than managing authentication processes.

Auth0 is used by a wide range of businesses across different industries, from startups to large enterprises.

1. Developers and IT teams appreciate Auth0 for its easy-to-integrate authentication services, as it simplifies the complex task of identity and access management.

1. Businesses that need scalable solutions rely on it to ensure secure and reliable user authentication across their apps and services.

1. Startups and small businesses often begin with the Free plan to test the platform and manage their growing user bases, while medium-sized businesses and enterprises upgrade to the Essentials and Professional plans to gain access to advanced features like role-based access control (RBAC), custom domains, and single sign-on (SSO).

1. Enterprise-level organizations make use of the Enterprise plan, which includes advanced security features, dedicated support, and private deployments.

1. Auth0 is especially popular among companies with digital transformation initiatives and those in need of secure, frictionless user authentication to support large-scale applications or customer-facing services.

Whether you're working on a simple app or a complex enterprise solution, Auth0 provides an adaptable solution that fits the needs of developers, security professionals, and business owners.

Auth0 offers good value for money by providing a range of plans that cater to businesses of all sizes, from startups to large enterprises.

1. The Free plan gives you access to essential features like password authentication, social logins, and basic attack protection with support for up to 25,000 monthly active users (MAUs), making it a perfect solution for small projects or MVPs at no cost.

1. For businesses with growing needs, the Essentials plan, priced at $150 per month, provides additional features like single sign-on (SSO), role-based access control, and higher API limits.

1. The Professional plan at $800 per month offers even more advanced features, including multi-factor authentication (MFA), enhanced security, and service authorization.

1. If your organization is large-scale and needs enterprise-grade security, the Enterprise plan delivers custom solutions with 99.99% SLA, private deployments, and dedicated support.

Given its flexible pricing and ability to scale with your business needs, Auth0 is a solid investment for businesses looking for a reliable and secure authentication solution. Whether you are just starting or running a large-scale enterprise, Auth0’s pricing plans offer significant value relative to the features they provide.

The most popular Auth0 subscription is the Essentials plan, which is priced at $150 per month. This plan strikes a perfect balance between cost and features, offering single sign-on (SSO), role-based access control, and higher API limits for up to 500 monthly active users (MAUs).

The Essentials plan is widely chosen by businesses and developers who need more than the basic features of the Free plan but do not yet require the extensive functionalities provided by the Professional or Enterprise plans. It's particularly popular among small to medium-sized businesses that need to handle growing user bases, enhance security, and enable advanced authentication features without paying for the enterprise-level solutions. This plan offers a cost-effective way to scale authentication capabilities while accessing essential enterprise-grade tools.

If you're looking for a cost-efficient solution that meets your security and user management needs, the Essentials plan is likely the best fit. It remains a go-to option for businesses scaling their apps or services and managing a growing user base with custom authentication needs.

How can I reduce the cost of Auth0?

If you’re looking for ways to reduce the cost of Auth0, you’re definitely not alone. We know firsthand how authentication costs can add up, and the last thing you want is to compromise security just to save a few bucks. The good news? There are smart ways to trim down your Auth0 bill without sacrificing what really matters.

1. Take advantage of our Auth0 promo code: We’ve got an exclusive deal that gives you a full year of Auth0’s B2B Professional pricing plan at no cost. It’s a great way to unlock advanced features without opening your wallet. Head over to Auth0’s page to learn how to claim it.

1. Switch to annual billing: If Auth0 is a long-term play for your business, paying annually instead of monthly can shave off around 10-15% from your bill. It’s an easy win if you’re planning to stick with the platform.

1. Reevaluate your plan: Are you actually using everything in your current subscription? If not, it might be time to downgrade to a more budget-friendly tier that still meets your needs. No sense in paying for features that aren’t working for you.

1. Be selective with add-ons: Auth0 offers plenty of tempting extras, like credential guard and bot detection, but they can quickly inflate your costs. Take a close look at what’s truly essential for your business — chances are, you can trim the fat without impacting performance.

1. Optimize your monthly active users (MAU): Auth0’s pricing is based on MAUs, so better user management could lead to significant savings.

Why pay more than you need to? With the right approach, you can keep your authentication secure and budget-friendly.

There are some solid cheaper tools that are similar to Auth0 delivering powerful authentication features at a lower cost. If you’re weighing up your options, check these alternatives out:

1. Firebase authentication: Firebase is a go-to for developers who want authentication baked into a broader ecosystem of tools like analytics and cloud storage. If you’re running a small-scale project with fewer than 10,000 monthly active users, it’s free—a huge win for early-stage startups.

1. Stytch: Stytch is all about next-gen authentication—think passwordless logins, biometrics, and even Web3 support. It’s got a straightforward, affordable pricing model and is ideal if you want advanced security features without draining your budget.

1. AWS Cognito: Cognito is a great pick if you’re already in the AWS ecosystem and need a scalable, pay-as-you-go authentication solution. It integrates seamlessly with other AWS services, but let’s be honest—it’s not the most user-friendly option out there.

1. SuperTokens: If flexibility is what you’re after, SuperTokens is a standout choice. As an open-source authentication tool, you can fully customize it to fit your needs, and if you’re self-hosting, it’s completely free. It’s perfect for developers who want full control over their authentication stack without vendor lock-in.

At the end of the day, there’s no one-size-fits-all answer, but knowing your priorities will make choosing the right alternative a whole lot easier.