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Shopify Pricing Plans

Guide 2026

Starting price: $39 per month

Free plan: No

Free trial: Yes

Paid plans: Shopify, Basic, Advanced, Plus

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  • 01 Shopify Pricing details
  • 02 Shopify Plan details
  • 03 Compare Shopify’s pricing with competitors
  • 04 Free alternatives to Shopify
  • 05 Shopify deals, discount and promo codes
  • 06 Client’s review on Shopify pricing
  • 07 Shopify Q&A

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01 Shopify Pricing details

Shopify Logo Basic Shopify Advanced Plus
Best for Solo entrepreneurs just starting their e-commerce journey Small teams looking to grow their business with additional features and lower transaction fees Scaling businesses that need advanced reporting, higher capacity, and lower credit card rates Large, complex businesses requiring custom solutions, priority support, and extensive global selling capabilities
Pricing $39 per month $105 per month $399 per month $2300 per month
Features

· Full-featured online store

· Unlimited products

· Collaborator accounts

· Templates and themes

· Includes Basic plan’s features

· Sales channels

· Standard analytics

· Unlimited web hosting

· Includes Shopify plan’s features

· Custom reports and analytics

· Fraud analysis

· Duties and import taxes

· Includes Advanced plan’s features

· Checkout extensibility

· B2B on Shopify

· Bot protection

· Launchpad

Integrations

· 3rd party app integrations

· Ecommerce automations

· Limited data access for custom apps

· Standard API rate limits

· Includes Basic plan’s integrations

· Full data access for custom apps

· Includes Shopify plan’s integrations

· Up to 2x API rate limits on select APIs

· Includes Advanced plan’s integrations

· Up to 10x API rate limits on select APIs

· Exclusive API access and endpoints

Support

· 24/7 chat support

· 24/7 chat support

· Enhanced 24/7 chat support

· Priority 24/7 phone support

Usage limits

· 10 inventory locations

· 1 headless storefront

· 3 custom markets

· Standard checkout capacity

· Includes Basic plan’s limits

· 5 additional staff accounts

· Includes Shopify plan’s limits

· 15 additional staff accounts

· 10X checkout capacity

· Unlimited staff accounts

· 200 inventory locations

· 40X checkout capacity

· 25 headless storefronts

Hosting and administration

· Unlimited web hosting

· Custom domain

· Free SSL certificate

· All features included in the Basic plan

· All features included in the Shopify plan

· All features included in the Advanced plan

Shopify payments

· 2.9% + 30c online standard card rates

· 3.5% + 30c online premium card rates

· +1% online international card rates

· 2.7% + 30c online standard card rates

· 3.3% + 30c online premium card rates

· +1% online international card rates

· 2.5% + 30c online standard card rates

· 3.1% + 30c online premium card rates

· +1% online international card rates

· Most competitive card and international rates

International

· Language translation

· Currency conversion

· Product pricing by market

· All features included in the Basic plan

· All features included in the Shopify plan

· Duties and import taxes

· All features included in the Advanced plan

02 Shopify Plan details

Shopify Logo

Basic

Pricing: $39 per month

Best for: Small businesses and beginners looking to establish an online presence with essential tools

The Basic plan with Shopify is an ideal solution for individuals looking to open an e-commerce store. Starting at $39, it is an affordable monthly plan that offers great features. You receive unlimited products, 10 inventory locations, which can be useful to track inventory across multiple warehouses and stores, and 24/7 chat support so you are never left with unanswered questions. You can sell in three countries internationally, giving you and your business an advantage right from the beginning. There is also POS Lite previously in addition to the standard online capabilities, so transitioning from the online world to real life can be seamless and straightforward. Overall the Basic package is great for someone looking to build their online brand with minimal complexity.

Main features

Online store

Unlimited products

24/7 support

Shopify Logo

Shopify

Pricing: $105 per month

Best for: Growing businesses that need more analytics and features to scale their sales and operations

When your business takes off, the Shopify plan at $105/month is perfect for you. You will benefit from all the same features, such as the additional 10 inventory locations and 24/7 chat support but also receive five more staff accounts. This will allow you to delegate tasks to your growing teams. The Shopify plan is at its best for collaborative working and when teams need to scale their operations. It is ideal for small teams that are set to grow their business and need sufficient tools & flexibility to handle an increase in sales and customer engagements.

Main features

Professional reports

Gift cards

Lower transaction fees

Shopify Logo

Advanced

Pricing: $399 per month

Best for: Scaling businesses that require advanced reporting and lower transaction fees to maximize profitability

The Advanced plan at $399 per month is perfect for businesses that are thriving. The Advanced plan gives you great tools to help your business scale operations. You get the benefit of custom reporting and analytics to really examine your businesses performance to make data-driven decisions. You are ensured enhanced 24/7 chat support with priority handling. You have 15 additional staff accounts to give you 10x the checkouts, flattening your volume. You can also add up to 10 more international marketings at $59 per month each. This is great for companies with global aspirations. The Advanced plan is for companies that are on the fast track to scaling, and need the ability to handle larger operations and features.

Main features

Custom reports and analytics

Third party calculated shipping rates

Lower credit card rates

Shopify Logo

Plus

Pricing: $2300 per month

Best for: High-growth enterprises seeking fully customizable solutions and dedicated support for global expansion

Shopify's Plus plan is the ultimate eCommerce solution designed for complex, high-volume organizations. With plans starting at $2,300/month on a 3-year term, it's a massive investment, though, for the right businesses, it can yield huge returns. The Plus plan includes 200 inventory locations and priority 24/7 phone support, as well as the ability to sell in 50 international markets from day one! The Plus plan also includes unlimited staff accounts (truly unlimited), a fully customizable checkout with 40x capacity, and 200 POS Pro locations with Shopify Payments. Perhaps most important for growing businesses, the Plus plan also enables you to sell wholesale and B2B -- creating entirely new revenue streams! As we said above, the Plus plan is designed for complex, high-volume enterprises, with maximum flexibility, scalability and customization, to support your complex business operations, and high volume sales.

Main features

Customizable checkout

Exclusive API access and endpoints

Features test drives

What is the difference between Shopify’s Basic and Shopify?

You are given your first taste of e-commerce with Shopify, and now you are considering if you should go with the Basic or Shopify pricing plans. The Basic plan is perfect if you are striking out a first-time solopreneur, or getting into selling online for the first time. It has all the required functionality, including 10 inventory locations, 24/7 chat support, and the ability to sell in 3 global spots. Plus, you get both Shopify's POS Lite solution if you want/need to make a few in-person sales - a good option if their was a need. Affordable with good quality reasonable e-commerce choice - a smart point-of-commencement for new ventures.


The Shopify plan is for small growing teams, as it provides 10 inventory locations, including 24/7 support, but adds 5 additional staff accounts. This can be helpful as you delegate some of your duties with multiple members of staff. Plus, it allows for lower transaction fees, with online rates starting at 2.7% + 30c vis 2.9% on Basic. These fee differences may seem small, but could become substantial if you making a lot of sales. For a growing business, this alone may make the Shopify plan better in value.


If you are at the start of your e-commerce journey, and are keen to stay on a budget, we would recommend the Basic plan. But if your business is growing, and you are adding staff, the added functionality in the Shopify plan may give you the edge you need to grow.

What is the difference between Shopify’s Advanced and Plus?

If you are looking to upgrade your e-commerce business, the more basic question to ask yourself between Shopify's Advanced and Plus plans is simply how extensive and complex your needs are. The Advanced plan is a great upgrade for growing businesses. It includes advanced analytics and reports for deeper insights into your store's performance metrics, which is great if you use data to make decisions. You get 10 inventory locations, handling stock across multiple locations, and 15 extra staff accounts, so your staff can comfortably collaborate. The Advanced plan allows for greater check out limits as sales peak and flash sales from Shopify.


So how does the Plus pricing plan fit into this discussion? The Plus plan is built for more developed businesses with larger operational capabilities, as it includes 200 inventory locations, unlimited staff accounts, and premium phone support at 24 hours a day and 7 days a week, which is good if you need immediate help. The plus plan also allows for sales in up to 50 markets (In comparison, just three markets with Advanced plan), so it is excellent for global brands. Also, if you need a fully customizable check out (and to handle 40 times the capacity of Advanced), great for high-traffic, fast-paced websites.


If you feel like you're in growth mode but you're not ready to go global, the Advanced plan is perhaps the right business decision. Conversely, if you're ready to take over the world and have complex needs, the Plus plan could have the muscle behind it to help.

Which Shopify plan should I choose for my startup?

Choosing the best Shopify pricing plan is pretty much about your business today, and where you want to take it. If you’re new, or a very small business, you probably want the Basic plan to start. It’s designed for those just starting, offering all the essentials to launch, like 10 inventory locations, 24/7 chat support, and the ability to sell in 3 international markets. As you grow, and perhaps bring on a small team, the Shopify plan may work better. You’ll get the same features as the Basic plan, but with 5 staff accounts, and lower transaction fees which can save you money as your sales grow.


If you’re growing really quickly, and need more advanced tools for your business, the Advanced plan is the one for you! You’ll have unlimited reporting/reports, better support, and more options to sell in global markets. And if you have a lot of sales or a complicated business model to manage, the Plus plan offers enterprise level tools to run your business including unlimited staff accounts and custom checkout options.


Just keep in mind- you can start with a lower pricing plan and upgrade as your business grows. Also, leverage Shopify’s free trial to try them all and find the pricing plan that is best for your journey.

03 Compare Shopify’s pricing with competitors

Is Wix better than Shopify?

The comparison between Wix and Shopify reveals that they cater to different needs. Wix, with its user-friendly website builder, suits individuals and small businesses aiming for visually appealing sites without technical expertise. In contrast, Shopify, as an e-commerce specialist, excels in inventory, payments, and app integrations, making it ideal for businesses emphasizing online sales. 


While Wix offers flexibility and affordability, Shopify's strength lies in advanced e-commerce functionality. Therefore, the choice hinges on your specific goals and whether you prioritize user-friendly website creation or require a robust platform tailored for e-commerce scalability.

Wix logo Shopify logo

Wix vs Shopify

Is Stripe better than Shopify?

When considering whether Stripe is superior to Shopify, it's crucial to understand their distinct roles in online commerce. Stripe, with its focus on streamlined payment processing, is ideal for businesses seeking a robust, flexible payment system. Its adaptability and developer-oriented features cater to a wide range of payment options and currencies, making it a top choice for handling transactions. 


Conversely, Shopify offers a broader suite of e-commerce services. It's not just about payments; Shopify shines in creating and managing online stores, encompassing website development, product management, and marketing functionalities. The decision between Stripe and Shopify ultimately depends on your business priorities. If the core requirement is efficient and versatile payment processing, Stripe stands out. However, if you're looking for an all-in-one e-commerce solution that handles everything from storefront creation to sales, Shopify is the more fitting choice.

Stripe logo Shopify logo

Stripe vs Shopify

Is ClickFunnels better than Shopify?

Determining whether ClickFunnels is better than Shopify depends on your specific business goals. ClickFunnels excels in creating optimized sales funnels and driving conversions. It's ideal for businesses focused on lead generation, digital product sales, or sales funnel optimization. ClickFunnels simplifies the process of building landing pages and sales sequences, emphasizing the customer journey.


In contrast, Shopify is a comprehensive e-commerce platform designed for selling physical and digital products. It offers features like inventory management, payment gateways, and an extensive app ecosystem, catering to businesses of all sizes and types.

ClickFunnels logo Shopify logo

ClickFunnels vs Shopify

Which tool is better than Shopify ?

While Shopify is an incredibly popular e-commerce platform, there are several alternatives worth considering, each with its own strengths. If you’re after design flexibility, Wix is fantastic. Its drag-and-drop editor lets you create a truly unique storefront, giving you full control over your store’s look. For those who are tech-savvy and want complete control, WooCommerce is a top choice. As a WordPress plugin, it’s open-source and offers amazing flexibility.


If you’re managing a large inventory or complex catalog, BigCommerce might be a better fit, while Squarespace is a strong contender if you’re selling services or digital products. The right choice depends on your budget, product type, and technical skills, with most platforms offering free trials. That said, Shopify remains one of the best all-around platforms for e-commerce, especially if you’re looking for a balance between ease of use and powerful features.

04 Free alternatives to Shopify

GoDaddy Logo

GoDaddy

Used by 737 members

Domain name management and hosting solution

1st year .com domain purchase for $11.99

Save up to $1,000

WordPress.com Logo

WordPress.com

Used by 152 members

The popular way to build and host a website

30% off all monthly plans

Save up to $340

ClickFunnels Logo

ClickFunnels

Used by 226 members

All-in-one sales funnel management

1 month free on the Pro plan

Save up to $197

Webflow Logo

Webflow

Used by 4676 members

Build beautiful and powerful websites with Webflow

22% off annual plans

Save up to $120

Does Shopify have a free plan?

Yes, Shopify does indeed offer a free trial, giving you a fantastic opportunity to explore the platform before making a commitment. The 3-day free trial is designed to provide a whirlwind introduction to Shopify’s capabilities, allowing you to dive in and see firsthand how the platform can bring your e-commerce vision to life. During this time, you’ll have access to the majority of Shopify’s powerful features, so you can begin designing your site, exploring essential e-commerce tools, and setting up your product catalog.


Even in just a few days, you can create a cohesive look and feel for your store, experiment with different themes, and get familiar with the intuitive dashboard. At the end of the trial, Shopify offers several flexible paid plans tailored to suit whatever stage you are at, from solo entrepreneurs to growing teams and even large enterprises. So while the free trial might be brief, it’s the perfect way to experience Shopify’s user-friendly tools and determine if it feels like the right “home” for your e-commerce goals. Our advice? Dive in, explore everything you can, and enjoy discovering what Shopify has to offer.

What are the limitations of Shopify's free trial?

Shopify’s free trial is a handy way to explore the platform, but it does come with a few notable limitations. For starters, it’s only three days, which feels more like a quick tour than a deep dive. If you’re trying to fully set up your store and explore all the features, three days can feel like a rush.


One of the biggest limitations during the trial is that you can’t make any actual sales - the checkout function is disabled. While you can design your store, add products, and set things up, you won’t be able to process any transactions. This can be frustrating if you’re ready to test sales right away and see how things flow in a real-life setting.


Also, unlike some other platforms that offer a permanent free tier, Shopify’s trial is just that - a trial. Once it’s over, you’ll need to pick a paid plan to keep your store live. In our opinion, Shopify’s trial is best for getting comfortable with the platform, testing out themes, and laying out your store but you may consider other platforms with longer trials or permanent free plans.

05 Shopify deals, discount and promo codes

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Shopify

Optimize the creation and management of your e-commerce website

$1/month for the first 3 months + 25% off annual plans

Save up to $2,734

Get deal for free

Discount on Shopify’s competitors

Squarespace Logo

Squarespace

Used by 267 members

Create your e-commerce website easily

Additional 10% off across all plans

Save up to $50

06 Client’s review on Shopify pricing

  • Gabriela Reyes

    “Shopify’s pricing is perfect for small businesses like ours! We get everything we need to set up and manage our online store, from inventory tracking to payment processing, without a huge upfront cost.”

  • Allen Powell

    “Shopify’s pricing might seem high initially, but it’s totally worth it considering all the tools and integrations it provides.”

  • Fidel Dalton

    “I love that Shopify has different pricing tiers. We started small, and as our business grew, we were able to upgrade without a hassle. The added features with each plan make the pricing feel justified, and it’s so convenient to grow with Shopify rather than switch platforms.”

07 Shopify Q&A

What is the monthly price for Shopify?

The monthly price of Shopify’s pricing plans ranges from affordable entry-level plans to more robust options for growing businesses. The most popular choice is the Basic plan at $39 per month, which includes everything you need to set up a professional online store: unlimited products, multi-channel selling, and 24/7 support.


If your business is growing, the Shopify plan at $105 per month offers extra features like five staff accounts, lower transaction fees, and standard reporting. For larger, more complex businesses, Shopify’s Advanced plan costs $399 per month and provides even lower transaction fees, advanced reporting tools, and 15 staff accounts, which can be valuable if you’re managing a high-volume store. Finally, for enterprise-level needs, the Plus plan starts at around $2,300 per month and is tailored to high-growth, large-scale businesses, offering customizable checkout options, advanced security, and API support to meet the demands of high-volume, complex operations.


While these subscription fees cover the core platform, keep in mind there may be additional costs, such as transaction fees (if you’re not using Shopify Payments), premium themes, and apps. Despite the range in pricing, many entrepreneurs find Shopify’s flexibility and scalability worth the investment, as it allows businesses to start small and expand as needed without having to switch platforms.

What makes Shopify a great choice for e-commerce?

Shopify is a great choice for e-commerce if you’re looking to launch an online store without diving into technical complexities. One of the biggest perks is Shopify’s intuitive interface, making setup smooth even for those with zero tech experience. You don’t need coding skills or a pricey developer to create a beautiful, functional store. With customizable templates that look great on both desktop and mobile, Shopify helps you make a strong impression from the start.


Shopify is an all-in-one platform, which means it takes care of inventory, payments, shipping, and even marketing tools all in one place. This frees you up to focus on growing your business and connecting with customers instead of dealing with a patchwork of different tools. Plus, Shopify grows with you. Whether you’re managing a few products or a massive catalog, you can start small and upgrade as you go without outgrowing your platform. Excellent customer support is there 24/7, and Shopify’s app store provides endless possibilities for additional features, from analytics to customer loyalty programs.


Shopify’s balance of simplicity, robust features, pricing structure and scalability makes it a top choice for new and growing businesses alike. It’s designed to help you succeed, offering everything you need to build and expand your online store in one place.

Who does Shopify cater to the most?

Shopify caters to everyone, whether you’re a small business owner just starting out or a large enterprise scaling up. Here’s a look at who’s thriving on the platform:


  1. E-commerce entrepreneurs: These are the individuals and small teams building their dream online stores. They value Shopify's intuitive design and all-in-one features that make selling a breeze. Brands like Beardbrand and Gymshark started on Shopify and scaled into multi-million dollar businesses.


  1. Fashion and apparel businesses: Fashion reigns supreme on Shopify, with over 500,000 online apparel stores as of mid-2023. The platform’s sleek, customizable themes and integrations with fashion-focused apps make it a natural fit.


  1. Wholesale merchants: Businesses that sell in bulk find Shopify Plus indispensable, such as Heinz and Kylie Cosmetics. It offers enterprise-level features like unlimited staff accounts and customizable checkout pages, making scaling smooth.

  1. Large enterprises: Shopify Plus is also the go-to for companies with revenues between $1M and $500M. Over 48,426 businesses in 175 countries, including major brands like Red Bull, Tesla, and Staples, are leveraging its powerful tools to deliver standout shopping experiences.


In our opinion, Shopify’s real magic is its ability to adapt to such diverse needs while staying simple and accessible. It’s this blend of versatility and ease that helps businesses of all sizes thrive—and it’s why Shopify has become such a powerhouse in e-commerce.

Is Shopify affordable for new businesses?

Shopify is affordable for small businesses if you’re committed to building a strong online business and ready to invest in a powerful e-commerce platform. Starting with the Basic Shopify plan, you get a suite of features that would be costly to piece together on your own. Unlimited product listings, abandoned cart recovery, and discount code functionality are all included, allowing you to boost sales from day one.


What makes Shopify particularly worthwhile is its scalability. You can start with the Basic plan and move up to higher tiers as your business grows, unlocking even more advanced features like detailed analytics and lower transaction fees. The platform’s user-friendly interface saves time, making it easy to set up a professional-looking store without hiring a developer.


Plus, Shopify’s built-in SEO tools and multi-channel sales options mean you’re well-equipped to reach a broad audience, whether on your website, social media, or online marketplace.


Shopify’s value goes beyond the features, The support, community, and endless app options make it a comprehensive solution for businesses of all sizes. If you’re looking to build a serious e-commerce presence, Shopify offers the tools and support to help you succeed, making it a worthwhile investment in the long run.

What is the most commonly chosen Shopify pricing plan?

The most commonly chosen Shopify pricing plan is the Basic plan, priced at $39 per month. It’s easy to see why so many e-commerce entrepreneurs gravitate towards this plan - it hits the right balance between affordability and essential features, making it a great starting point for most businesses.


The Basic plan includes unlimited product listings, which is fantastic if you have a variety of items. It also features abandoned cart recovery, which can be a game-changer for boosting sales by prompting customers to complete their purchase. Plus, you can sell across multiple channels, from your online store to social media and marketplaces, which is crucial in today’s multi-channel world. Another big plus? Shopify’s 24/7 support. When you’re new to e-commerce, having expert help available at any time is invaluable.


While the Basic plan doesn’t have advanced reporting or lower transaction fees, it provides all the core tools needed to get your store up and running. The Basic plan is a popular choice because of its flexibility, approachable, and provides a solid foundation for growth. This popular Shopify Pricing plan is perfect if you are looking to build your brand without getting bogged down in extras you don’t need just yet.

How much do Shopify's fees amount to ?

Let’s talk about how much Shopify’s fees can amount to without the headache—because we know e-commerce is complicated enough! If you’re weighing Shopify for your store, understanding the costs is a key part of the decision-making process. Here’s a simple breakdown:


  1. Monthly subscription: Shopify’s pricing plans start at $29 for the Basic subscription and go up to $2,300+ for the Plus plan.


  1. Transaction fees: Using Shopify Payments? You'll pay between 1.5% and 2%, plus $0.30 per online transaction, depending on your plan.


  1. Card rates: Online Amex card rates can run between 2.5% and 3.1%, with an additional $0.30 per transaction.


  1. Third-party payment fees: Opt for an external payment gateway, and Shopify adds 0.2% to 2% on top of the processor's fees.


  1. Extra costs: Don’t forget about themes, apps, and domain names—they’re worth budgeting for.


In our view, Shopify’s pricing is cleverly designed to grow with you. Sure, it might feel like a lot of numbers at first, but as your sales increase, upgrading to a higher plan often means saving more on transaction fees. It’s all about figuring out what makes the most sense for your business today—and where you want to take it tomorrow.

How can I save money on Shopify ?

If you want to save money on Shopify then we’re here to help you keep more cash in your pocket while you build your online store. Here are some of our favorite ways to make the most of Shopify without overspending:


  1. Claim our Shopify promo code: Right now, we’re offering an unbeatable deal—3 months of Shopify for just $1/month! It’s an affordable way to get your store up and running with minimal upfront costs. Head over to Shopify’s deal page for all the details and start your e-commerce journey the smart way.


  1. Switch to annual billing: If you’re in it for the long haul, switching to annual billing can save you 25% compared to monthly payments. Over time, those savings really add up and help reduce your operating costs.


  1. Reevaluate your plan: Take a close look at your current pricing plan and the features you’re actually using. If some features are collecting dust, downgrading to a lower-tier plan might be the better move. You can always scale up as your business grows.

  1. Trim unnecessary apps: Shopify’s app store is fantastic, but it’s easy to overdo it. Regularly audit your apps and headless storefronts and remove any that aren’t actively contributing to your business. This helps cut unnecessary costs and keeps your store running efficiently.


We think smart money management isn’t just practical—it’s essential for long-term success. By following these tips, you’ll stretch your budget further and build a cost-effective, thriving Shopify store. Happy saving!