Mailchimp Pricing Plans

Mailchimp’s plans’ costs vary depending on the subscription you choose and the number of contacts you have. There are four main tiers—Free, Essentials, Standard, and Premium. The Free plan lets you work with up to 500 contacts and send 1,000 emails per month. It’s a good place to start if you're building your list and just want the basics without any upfront cost. Once you need more control or features, you can move up to the Essentials plan, which starts at $13 per month for 500 contacts. It adds tools like A/B testing, access to more email templates, and better support.

The Standard plan kicks in at $20 per month for the same contact base and gives you more advanced functionality like automation workflows, behavioral targeting, and predictive sending. Then there’s the Premium plan, designed for large teams or companies managing high-volume campaigns. It starts at $350 per month for up to 10,000 contacts and includes features like multivariate testing, advanced segmentation, unlimited audiences, and priority support.

As your contact list grows, so will your monthly cost. For example, if you’re on the Essentials plan and managing 50,000 contacts, you’ll be looking at around $385 per month. The Standard plan at 100,000 contacts could cost close to $800, and Premium for 200,000 contacts or more can exceed $1,600 per month.

Mailchimp’s pricing is flexible enough to suit your business no matter its size or stage of growth.

Yes, Mailchimp offers a 30-day free trial for its Essentials and Standard plans. It’s a chance to try out more advanced features—like automation, A/B testing, email scheduling, and branding customization—before deciding if a paid plan makes sense for your business. These are tools that aren’t available on the Free plan, so the trial gives you a much clearer picture of what Mailchimp can really do.

Getting started is pretty straightforward. You just choose a plan on their website, provide your business info, and enter your payment details. You won’t be charged during the trial, and as long as you cancel within the 30-day window, there’s no cost.

The trial is especially useful if you’re trying to decide between plans or want to see how automation and audience insights could fit into your workflow. But if you're still early in your email marketing journey and don’t need those extras yet, Mailchimp's forever-free plan is still a solid entry point. It includes essential tools and enough monthly email sends to get your first campaigns out the door while you figure out what kind of strategy works for you.

Mailchimp’s easy, reliable way to manage email marketing can help your business, whether you're running a one-person shop or leading a growing team. The platform is designed to be approachable—even if you've never built an email campaign before. With ready-made templates and a drag-and-drop editor, you can create professional-looking emails without needing to know how to code or design.

But it’s not just about sending emails. As your business grows, Mailchimp gives you tools to automate follow-ups, personalize messages based on how people interact with your content, and organize your audience into meaningful segments. That means you can deliver more relevant messaging without having to manually manage every part of the process.

Mailchimp also supports campaigns beyond your inbox. You can build landing pages to capture leads, run paid ads on social media, and even send physical postcards—all from the same dashboard. It’s especially useful if you’re looking to reach your audience across multiple touchpoints without juggling a bunch of disconnected tools.

Mailchimp is used by all kinds of businesses—from solo creators and side hustlers to growing startups and established enterprises.

1. Small businesses and solopreneurs, it’s an easy win. The platform keeps things simple without feeling limited. You don’t need a design background or technical know-how to send polished, branded emails.

1. Mid-sized businesses often rely on it for campaign optimization tools like A/B testing and advanced segmentation. These features make it easier to understand what’s working, personalize outreach, and get better results over time—without needing a dedicated data analyst.

1. Large companies use Mailchimp, not just for its email tools, but for its multichannel capabilities. You can launch email campaigns, automate customer journeys, and even run Facebook and Instagram ads from the same platform. Brands like Intuit, TED, and Stanford University have all tapped into Mailchimp’s mix of automation and campaign reporting to manage outreach at scale.

What makes Mailchimp stand out is its adaptability—it delivers value whether you’re emailing a list of 50 or 500,000.

Mailchimp is worth the cost for many businesses, especially if you’re looking for a reliable, all-in-one email marketing platform. The free plan is generous enough to get started without risk, and once your needs expand, the paid plans unlock features that save time and make your campaigns more effective—things like automation, advanced audience targeting, and A/B testing.

One of Mailchimp’s biggest strengths is how approachable it feels. The interface is clean and user-friendly, which means you don’t need to be a designer or a marketer to build professional emails or understand how they’re performing. You can jump in, create something that looks polished, and track your results without spending hours figuring out where everything is.

Now, for larger businesses with big lists, the monthly cost can start to add up—but for many, the time saved and performance gains make it worth it. And for small or mid-sized companies, it often hits that rare mix of being powerful without being overwhelming. If you're looking for something that helps you look professional, stay organized, and grow without having to cobble together five different tools, Mailchimp makes a strong case for itself.

For a lot of small and mid-sized businesses, the Standard plan tends to be the most chosen plan. It offers more than just the basics but doesn’t come with the price tag of the higher-tier Premium plan. At $20 per month for 500 contacts, it unlocks features that can make a real difference—things like customer journey automation, behavioral targeting, and the ability to use custom-coded templates. These tools help move beyond one-size-fits-all email blasts and into more personalized, effective campaigns.

What makes this plan especially appealing is how much flexibility it gives growing teams. You can send up to 12 times your contact count in emails each month, which is helpful if you’re running regular newsletters, drip sequences, or promotional campaigns. It’s enough capacity to stay consistent without immediately hitting a ceiling.

While many businesses start with the Free or Essentials plans, the Standard tier is often where things start to click. It gives you the tools to not only manage your list, but actually turn email into a channel that drives meaningful results. If you’re ready to create campaigns that speak more directly to your audience and get smarter about how and when you send, the Standard plan offers a strong foundation without overcomplicating things.

If you’re looking for tips on how to save on Mailchimp then you’re in the right place! With a few smart moves, you can cut down costs while still making the most of its powerful email marketing tools. Here’s how:

1. Use our exclusive Mailchimp promo code: Why pay full price when you can get half off? We’re offering 30% off Mailchimp’s annual pricing plans — all you need to do is sign up through our partner link. If you want to grab this deal then check out all the details on Mailchimp’s deal page.

1. Go annual: If you know you’ll be using Mailchimp long-term, switch to annual billing. You’ll get a nice discount on the Premium or Standard pricing plans for 10,000+ contacts (often around 15-20%) just for committing to the year upfront.

1. Downgrade to a more affordable pricing plan: A lot of businesses sign up for higher-tier plans but don’t touch half the tools available. If you find you’re mostly sending basic campaigns and not using advanced reporting or automations, downgrading to a more affordable plan could trim your monthly cost with little to no downside.

1. Cut back on paid add-ons: Mailchimp also offers a range of paid add-ons—things like SMS marketing and AI-powered content suggestions. While these can be useful, they’re not always essential. If you're not actively using them, removing those extras is an easy way to reduce your monthly spend.

1. Clean your contact list: Since Mailchimp charges based on the number of contacts you have, keeping your list clean is key. That means removing duplicates, unsubscribes, and inactive subscribers who haven’t engaged with your emails in a long time. Not only will this save you money, but it can also improve your open and click-through rates.

A little maintenance and planning can go a long way toward saving money without losing access to the features that matter most.

The cost to send 5,000 emails through Mailchimp depends on two main things: the plan you’re on and how many people are on your list. Mailchimp doesn’t charge based solely on the number of emails you send—it also factors in the size of your audience, so your contact count plays a big role in the final cost.

1. Essentials plan: Starting at $13/month for up to 500 contacts, this plan gives you 10 times your contact limit in monthly sends, so if you’re managing exactly 500 subscribers, you can send 5,000 emails for just that base rate.

1. Standard plan: Starts at $20/month for the same contact count, and while it costs a bit more, you also get more to work with—like automated customer journeys, behavioral targeting, dynamic content, and stronger reporting tools. If you’re sending emails regularly and want more control over personalization and performance, the extra cost can be worth it.

1. Pay-as-you-go: If you don’t send emails often, you can purchase email credits instead of committing to a monthly subscription. To send 5,000 emails, you’ll need 5,000 credits, which will cost around $150—roughly 3 cents per email.

Keep in mind: Mailchimp bills you based on your contact list, not just the number of emails sent. If your contact list grows, your monthly cost increases—even if your email volume stays the same.