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4,4/5

Mailchimp Reviews

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Mailchimp is top email and marketing automation software that helps businesses connect with and engage customers. Mailchimp provides multi-channel marketing tools, such as email campaigns, social media management, and landing page creation, and advertising platforms. Businesses can effectively target audiences, identify performance analytics, and improve their marketing. The easy-to-use interface and powerful features make Mailchimp a go-to software for businesses trying to create a flow in the everyday management of their digital marketing.
  • 01 What is Mailchimp?
  • 02 Pros and cons from reviewers
  • 03 Main features
  • 04 How Mailchimp compare to similar software?
  • 05 Who is Mailchimp best for according to our reviewers?
  • 06 Mailchimp Reviews

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01 What is Mailchimp?

Mailchimp is a leading email marketing and automation platform that aids millions of customers globally in growing their businesses with top-tier marketing technology, exceptional customer support, and inspiring content. It uses data-backed recommendations and AI to help users find and engage customers across multiple channels. Mailchimp also provides practical advice on improving content, target audience, and automation by analyzing data from billions of emails sent worldwide. The platform's features, such as the Customer Journey Builder, have proven to significantly increase orders and revenue for users. Furthermore, Mailchimp offers over 300 software integrations, allowing easy incorporation into any workflow and enabling users to collect more data from various marketing tools like Shopify, Google Analytics, or Instagram.

02 Pros and cons from reviewers

Pros from reviewers

  • Ease of use
    Mailchimp's user-friendly interface and intuitive design make it easy for users to navigate and utilize its features

  • Advanced features
    The platform offers advanced features like custom metrics and design features, as well as the ability to monitor user activity in emails

  • Cost-effective
    Despite some concerns about subscription costs, many users find Mailchimp to be competitively priced and a good value for the features it offers, particularly for larger companies heavily dependent on campaigns and marketing.

  • Customizable templates
    Mailchimp provides a variety of templates that can be edited and customized for different needs, such as surveys and email campaigns

  • Marketing automation
    The software offers robust tools for campaign editing and automation, improving efficiency and productivity in marketing projects

Cons from reviewers

  • Issues with email templates and contact list management
    Users have reported difficulties in modifying email templates to suit their needs, often leading to designing from scratch or making significant changes, and managing the contact list can be cumbersome.

  • Incomplete features
    Some of Mailchimp's newer features, like forms, seem incomplete and are only suitable for basic tasks, limiting their usefulness for more complex requirements

  • Difficulties with individual contact management
    The search and edit functions for individual contacts are not user-friendly, making it challenging to manage contacts within each audience

  • Subpar customer service
    Mailchimp's customer service is often criticized for being less than satisfactory and is only accessible to paying customers, which can be a significant drawback for users needing assistance

  • High subscription cost for smaller companies
    While Mailchimp offers robust features and tools, its subscription cost may be a concern for smaller companies, especially considering the availability of free products in the market

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Mailchimp

Premium

Email and Marketing Automation

30% off all plans for 12 months

Save up to $5,760

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03 Main features

More details about Mailchimp plans

Starting Price

$13

per month

Free Plan

Yes

Advanced reporting and analytics

Segment your customers finely

Continuously optimize your strategy

Connect all your tools

A/B testing

Mailchimp Logo

Mailchimp

Premium

Email and Marketing Automation

30% off all plans for 12 months

Save up to $5,760

Get deal

04 How Mailchimp compare to similar software?

Mailmodo and Mailchimp are two prominent email marketing solutions that cater to different aspects of digital marketing strategies. While both platforms share common functionalities like campaign management and analytics, there are distinct differences that can influence your choice between the two.


One of the most significant differences lies in the user experience, particularly in how emails are created and interacted with. Mailmodo introduces a unique approach by offering AMP (Accelerated Mobile Pages) emails, allowing recipients to interact directly within the email itself, such as filling out forms or responding to surveys without leaving their inbox. This can lead to higher engagement rates and a more dynamic user experience. In contrast, Mailchimp focuses on a more traditional email approach but excels with an intuitive and user-friendly design interface that simplifies the process of creating aesthetically pleasing email campaigns.


Mailchimp is renowned for its comprehensive...

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Mailchimp

Used by 1146 members

Email and Marketing Automation

30% off all plans for 12 months

Save up to $5,760

Mailmodo Logo

Mailmodo

Used by 52 members

All all-in-one email marketing platform

20% off the Pro or Max plan for 6 months

Save up to $239

Omnisend and Mailchimp are both powerful email marketing platforms designed to automate campaigns, engage subscribers, and drive conversions effectively. Both platforms offer a wide range of features to streamline email marketing efforts and help businesses reach their marketing goals. However, several key differences between Omnisend and Mailchimp may influence your decision on which platform best suits your needs.


One significant difference lies in their approach to omnichannel marketing. Omnisend specializes in omnichannel marketing, offering seamless integration with various channels such as email, SMS, push notifications, and more. This allows marketers to create cohesive, cross-channel campaigns that reach customers wherever they are. In contrast, while Mailchimp does offer some omnichannel features, its primary focus is on email marketing, with fewer built-in capabilities for other channels.


Another differentiating factor is their approach to automation. Omnisend is known for...

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Mailchimp

Used by 1146 members

Email and Marketing Automation

30% off all plans for 12 months

Save up to $5,760

Omnisend Logo

Omnisend

Used by 190 members

The all-in-one tool for e-commerce marketing

30% off all plans for 1 year

Save up to $378

The main difference between Mailchimp and Constant Contact lies in their user interfaces and overall user experience. Mailchimp offers a more robust and feature-rich platform, which can be slightly more complex, especially for those with limited experience. Constant Contact, on the other hand, is known for its user-friendly and intuitive interface, making it easy for beginners to navigate.


When it comes to features, both Mailchimp and Constant Contact provide the usual functionalities we would expect from an email marketing tool. Indeed, Mailchimp provides a wider range of advanced features and customization options.


For example, the Automation feature.


Mailchimp offers a robust automation platform with a visual builder, allowing users to create complex and customized workflow based on triggers, actions, and conditions. By leveraging these tools, you can create sophisticated automation sequences that enhance your customer engagement, increase conversions, and streamline your email...

Mailchimp Logo

Mailchimp

Used by 1146 members

Email and Marketing Automation

30% off all plans for 12 months

Save up to $5,760

05 Who is Mailchimp best for according to our reviewers?

  • Small Businesses
    Mailchimp is suitable for small businesses due to its user-friendly interface and affordable pricing. It provides a range of features that are easy to use and understand, making it ideal for businesses with limited resources or experience in email marketing

  • Freelancers
    Freelancers can use Mailchimp for their clients' email marketing needs. It's user-friendly, competitively priced, and stays current with market trends. It also offers a broad feature set, including the ability to monitor user activity in emails

  • Marketing Professionals
    Mailchimp is an excellent tool for marketing professionals due to its advanced features such as custom metrics, design features, and various templates. It also offers numerous integrations, simplifying the connection of CRM and other tools

  • Large Companies
    Larger companies that rely heavily on marketing campaigns can benefit from Mailchimp's robust tools for campaign editing and its marketing automation feature. It allows multiple users to make changes and comments, enhancing collaboration within the team

  • High Volume Email Marketers
    For businesses with a high volume of email activity, Mailchimp simplifies the process of setting up campaigns, reporting on them, and syncing this data with other tools. It offers ready-made templates for various types of emails, making it an excellent tool for managing email campaigns.

Mailchimp Logo

Mailchimp

Premium

Email and Marketing Automation

30% off all plans for 12 months

Save up to $5,760

Get deal

06 Mailchimp Reviews

4,4/5

Mailchimp rating

Leave a review
  • Carleen Von

    Powerful Audience Segmentation by Behavior

    We use Mailchimp for product update emails and event reminders, and the audience segmentation is the part I keep coming back to because it lets us target users based on purchase history and engagement instead of blasting everyone the same message

    June 6, 2026

  • Corie Bernier

    Fast Setup and Beginner-Friendly Templates

    I started on Mailchimp because I needed something my small team could learn fast, and the template editor was straightforward enough that we had our first campaign out the same day

    June 1, 2026

  • Oswaldo Welch

    Extra Trial Time & Annual Discount via Joinsecret

    I did get an extra 14-day trial and a discount on the annual billing through Joinsecret, which was nice since it gave us a little room to test automations properly before committing

    May 25, 2026

  • Ulysses Haag

    Effective A/B Testing for Higher Opens

    What surprised me most with Mailchimp was how useful the A/B testing turned out to be, especially for subject lines, because we saw a noticeable lift in opens after just a few sends

    May 18, 2026

  • Salley Waters

    Reliable Weekly Newsletters & Easy Welcome Series

    Mailchimp has been reliable for our weekly newsletter, and the customer journey builder made it easy to set up a welcome series without pulling in a developer

    May 11, 2026

  • Miki Rosenbaum

    Abandoned Cart & Product Recommendations That Convert

    We run a small ecommerce shop, and Mailchimp’s abandoned cart emails and product recommendations have been worth keeping around because they bring back enough sales to justify the cost

    May 2, 2026

  • Brooks Strosin DVM

    Time-Saving Day-to-Day Email Marketing

    I still think some of the advanced reporting takes a bit of digging, but for day to day email work it saves us a lot of time

    April 27, 2026

  • Lucio Stracke

    Reliable Deliverability + Audience Cleanup (Joinsecret Cushion)

    The deliverability has been solid for us, and the built-in audience cleanup suggestions plus the option to set up double opt-in helped reduce bounces and keep our sender reputation from drifting over time, and the Joinsecret 1 month free was a nice cushion while we dialed that in

    April 19, 2026

  • Lilian Parisian

    Confident Integration Testing (Joinsecret Trial)

    We used a 1 month free via Joinsecret to trial the integrations with our CRM and event tool, and it was long enough to confirm the sync was stable and not duplicating contacts before we committed

    April 17, 2026

  • Chris Adams

    Solid Forms & Landing Pages for Lead Capture

    Forms and landing pages are decent for basic lead capture, and I appreciate being able to add a simple incentive and route signups into specific tags so they drop into the right automation immediately

    April 11, 2026

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