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Mailchimp Reviews
63 reviews
- 01 What is Mailchimp?
- 02 Pros and cons from reviewers
- 03 Main features
- 04 How Mailchimp compare to similar software?
- 05 Who is Mailchimp best for according to our reviewers?
- 06 Mailchimp Reviews
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01 What is Mailchimp?
Mailchimp is a leading email marketing and automation platform that aids millions of customers globally in growing their businesses with top-tier marketing technology, exceptional customer support, and inspiring content. It uses data-backed recommendations and AI to help users find and engage customers across multiple channels. Mailchimp also provides practical advice on improving content, target audience, and automation by analyzing data from billions of emails sent worldwide. The platform's features, such as the Customer Journey Builder, have proven to significantly increase orders and revenue for users. Furthermore, Mailchimp offers over 300 software integrations, allowing easy incorporation into any workflow and enabling users to collect more data from various marketing tools like Shopify, Google Analytics, or Instagram.
02 Pros and cons from reviewers
Pros from reviewers
-
Ease of use
Mailchimp's user-friendly interface and intuitive design make it easy for users to navigate and utilize its features -
Advanced features
The platform offers advanced features like custom metrics and design features, as well as the ability to monitor user activity in emails -
Cost-effective
Despite some concerns about subscription costs, many users find Mailchimp to be competitively priced and a good value for the features it offers, particularly for larger companies heavily dependent on campaigns and marketing. -
Customizable templates
Mailchimp provides a variety of templates that can be edited and customized for different needs, such as surveys and email campaigns -
Marketing automation
The software offers robust tools for campaign editing and automation, improving efficiency and productivity in marketing projects
Cons from reviewers
-
Issues with email templates and contact list management
Users have reported difficulties in modifying email templates to suit their needs, often leading to designing from scratch or making significant changes, and managing the contact list can be cumbersome. -
Incomplete features
Some of Mailchimp's newer features, like forms, seem incomplete and are only suitable for basic tasks, limiting their usefulness for more complex requirements -
Difficulties with individual contact management
The search and edit functions for individual contacts are not user-friendly, making it challenging to manage contacts within each audience -
Subpar customer service
Mailchimp's customer service is often criticized for being less than satisfactory and is only accessible to paying customers, which can be a significant drawback for users needing assistance -
High subscription cost for smaller companies
While Mailchimp offers robust features and tools, its subscription cost may be a concern for smaller companies, especially considering the availability of free products in the market
Mailchimp
Premium
Email and Marketing Automation
30% off all plans for 12 months
Save up to $5,760
03 Main features
Starting Price
Free Plan
Advanced reporting and analytics
Segment your customers finely
Continuously optimize your strategy
Connect all your tools
A/B testing
More details about Mailchimp plans
Starting Price
$13
per month
Free Plan
Yes
Advanced reporting and analytics
Segment your customers finely
Continuously optimize your strategy
Connect all your tools
A/B testing
Mailchimp
Premium
Email and Marketing Automation
30% off all plans for 12 months
Save up to $5,760
04 How Mailchimp compare to similar software?
Mailmodo and Mailchimp are two prominent email marketing solutions that cater to different aspects of digital marketing strategies. While both platforms share common functionalities like campaign management and analytics, there are distinct differences that can influence your choice between the two.
One of the most significant differences lies in the user experience, particularly in how emails are created and interacted with. Mailmodo introduces a unique approach by offering AMP (Accelerated Mobile Pages) emails, allowing recipients to interact directly within the email itself, such as filling out forms or responding to surveys without leaving their inbox. This can lead to higher engagement rates and a more dynamic user experience. In contrast, Mailchimp focuses on a more traditional email approach but excels with an intuitive and user-friendly design interface that simplifies the process of creating aesthetically pleasing email campaigns.
Mailchimp is renowned for its comprehensive...
Mailchimp
Used by 1146 members
Email and Marketing Automation
30% off all plans for 12 months
Save up to $5,760
Mailmodo
Used by 52 members
All all-in-one email marketing platform
20% off the Pro or Max plan for 6 months
Save up to $239
Omnisend and Mailchimp are both powerful email marketing platforms designed to automate campaigns, engage subscribers, and drive conversions effectively. Both platforms offer a wide range of features to streamline email marketing efforts and help businesses reach their marketing goals. However, several key differences between Omnisend and Mailchimp may influence your decision on which platform best suits your needs.
One significant difference lies in their approach to omnichannel marketing. Omnisend specializes in omnichannel marketing, offering seamless integration with various channels such as email, SMS, push notifications, and more. This allows marketers to create cohesive, cross-channel campaigns that reach customers wherever they are. In contrast, while Mailchimp does offer some omnichannel features, its primary focus is on email marketing, with fewer built-in capabilities for other channels.
Another differentiating factor is their approach to automation. Omnisend is known for...
Mailchimp
Used by 1146 members
Email and Marketing Automation
30% off all plans for 12 months
Save up to $5,760
Omnisend
Used by 190 members
The all-in-one tool for e-commerce marketing
30% off all plans for 1 year
Save up to $378
The main difference between Mailchimp and Constant Contact lies in their user interfaces and overall user experience. Mailchimp offers a more robust and feature-rich platform, which can be slightly more complex, especially for those with limited experience. Constant Contact, on the other hand, is known for its user-friendly and intuitive interface, making it easy for beginners to navigate.
When it comes to features, both Mailchimp and Constant Contact provide the usual functionalities we would expect from an email marketing tool. Indeed, Mailchimp provides a wider range of advanced features and customization options.
For example, the Automation feature.
Mailchimp offers a robust automation platform with a visual builder, allowing users to create complex and customized workflow based on triggers, actions, and conditions. By leveraging these tools, you can create sophisticated automation sequences that enhance your customer engagement, increase conversions, and streamline your email...
Mailchimp
Used by 1146 members
Email and Marketing Automation
30% off all plans for 12 months
Save up to $5,760
05 Who is Mailchimp best for according to our reviewers?
-
Small Businesses
Mailchimp is suitable for small businesses due to its user-friendly interface and affordable pricing. It provides a range of features that are easy to use and understand, making it ideal for businesses with limited resources or experience in email marketing -
Freelancers
Freelancers can use Mailchimp for their clients' email marketing needs. It's user-friendly, competitively priced, and stays current with market trends. It also offers a broad feature set, including the ability to monitor user activity in emails -
Marketing Professionals
Mailchimp is an excellent tool for marketing professionals due to its advanced features such as custom metrics, design features, and various templates. It also offers numerous integrations, simplifying the connection of CRM and other tools -
Large Companies
Larger companies that rely heavily on marketing campaigns can benefit from Mailchimp's robust tools for campaign editing and its marketing automation feature. It allows multiple users to make changes and comments, enhancing collaboration within the team -
High Volume Email Marketers
For businesses with a high volume of email activity, Mailchimp simplifies the process of setting up campaigns, reporting on them, and syncing this data with other tools. It offers ready-made templates for various types of emails, making it an excellent tool for managing email campaigns.
Mailchimp
Premium
Email and Marketing Automation
30% off all plans for 12 months
Save up to $5,760
06 Mailchimp Reviews
Mailchimp rating
Mailchimp Reviews
-
Andreas Nader
Reliable Customer Support
The customer support at Mailchimp has been really helpful whenever I've run into an issue or had questions about features. They are prompt and very knowledgeable
November 17, 2025
-
Kasey Beer
Simplified List Management
Before using Mailchimp, I struggled with managing multiple lists and campaigns. Their platform makes it so easy to manage everything and keep track of performance metrics all in one place
November 9, 2025
-
Dulcie Lind
Free Trial Benefits
I got a 1 month free trial of Mailchimp through Joinsecret and it was a fantastic way to get a feel for the platform without an initial investment. It confirmed my decision to switch over as it was easy to set up and I could immediately start seeing how campaigns would run
November 2, 2025
-
Wes Johns
Insightful Analytics
The analytics in Mailchimp are quite detailed and provide a lot of insights that help us make data-driven decisions. It's been great to see which campaigns perform best and why
October 28, 2025
-
Greg Jacobson
Effective A/B Testing
I was pleasantly surprised with the A/B testing feature in Mailchimp, it's been invaluable for optimizing our email campaigns. We've been able to test different subject lines and content to see what resonates best with our audience, which has really helped improve our click-through rates
October 19, 2025
-
Garnet Nolan
Superior Segmentation Tools
I switched from another provider because Mailchimp’s design tools were superior. Their segmentation tools have also made it easier for us to target our messages more effectively, leading to better engagement rates
October 13, 2025
-
Antoine Rice
User-Friendly Design
I've been using Mailchimp for our email marketing for over a year now, and I love how user-friendly the interface is. It's easy to create visually appealing emails without needing a deep knowledge of design
October 6, 2025
-
Reena Waters
Mailchimp's Landing Page Creator: Convenient but Limited
Their built-in landing page creator is practical for quick promotions or events, but it lacks flexibility compared to dedicated landing page tools.
July 29, 2025
-
Freddie Hackett
Streamline Overlapping Contacts in Mailchimp
However, managing multiple audiences separately can become cumbersome—I wish they had an easier way to handle overlapping contacts across lists
July 21, 2025
-
Charles Turcotte
Boost Engagement with Precise Tagging & Segmentation
The tagging and segmentation features allow me to precisely target specific subscriber groups, significantly improving our engagement rates
July 15, 2025
Start saving on the best SaaS
Secret has already helped tens of thousands of startups save millions on the best SaaS like Microsoft Teams, Google Workspace & many more. Join Secret now to buy software the smart way.