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Confluent vs Snowflake: Which data platform suits your needs?

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Choosing the right data platform is crucial for harnessing the full potential of your data to drive insights and make informed decisions. These platforms facilitate real-time data integration and advanced analytics, bolstering your ability to act on data-driven insights swiftly. Furthermore, they support diverse data handling capabilities, from streaming data to large-scale data storage, enhancing your data architecture's efficiency and scalability.


Various solutions are available for managing and analyzing your data—how do you choose the best one for your needs? In this article, we assist you by providing a detailed comparison of two leading data platforms, Confluent and Snowflake. By examining their main features and key differences, you'll gain a clearer understanding of which platform aligns best with your data strategy and business objectives, helping you make a more informed choice.

  • 01 Confluent vs Snowflake: overview
  • 02 What's the difference between Confluent and Snowflake?
  • 03 Confluent pros and cons
  • 04 Snowflake pros and cons
  • 05 Confluent compared to Snowflake
  • 06 Snowflake compared to Confluent
  • 07 Features comparison
  • 08 Confluent vs Snowflake: Which is the best for your business?
  • 09 Alternatives to Confluent & Snowflake
  • 10 Promotions on Cloud Storage software

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01 Confluent vs Snowflake: overview

Confluent and Snowflake are two influential figures in the data management and analysis sector, each bringing distinctive strengths tailored to meet specific organizational requirements.


Confluent is primarily celebrated for its real-time data streaming capabilities, leveraging Apache Kafka to enable continuous data processing and integration across various systems. This platform is ideal for organizations that need to manage large volumes of incoming data in real-time, facilitating immediate data-driven decision-making. On the other hand, Snowflake excels in data warehousing and large-scale data storage, providing robust solutions for data consolidation, analysis, and secure sharing across cloud environments.


To make an educated choice between Confluent and Snowflake, it's essential to consider your specific data needs, organizational scale, and the technical sophistication of your teams.

Customer support

Both platforms provide strong customer support, with extensive resources and community support. However, detailed technical support can vary depending on the service tier purchased.

Confluent Logo

Confluent

4,0/5
Confluent Logo

Snowflake

4,0/5

Pricing plans

Confluent offers complex pricing that can be difficult to predict but offers a scalable model based on usage. Snowflake provides clearer pricing based on storage and computing usage, which is generally viewed as more transparent.

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Confluent

3,0/5
Confluent Logo

Snowflake

4,0/5

Positive reviews

Confluent is highly regarded for its robust streaming capabilities. Snowflake is praised for its ease of use and scalability in data warehousing.

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Confluent

4,0/5
Confluent Logo

Snowflake

5,0/5

Ease of use

Confluent requires a steep learning curve to fully utilize Kafka’s capabilities. Snowflake offers a more user-friendly interface and easier setup for data warehousing.

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Confluent

3,0/5
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Snowflake

5,0/5

Data streaming

Confluent excels in real-time data streaming services, which is its core competency. Snowflake supports streaming but is primarily optimized for batch processing in its warehousing solutions.

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Confluent

5,0/5
Confluent Logo

Snowflake

3,0/5

Data storage

Confluent provides limited storage options as it is mainly a streaming platform. Snowflake offers vast storage capabilities as a core feature of its data warehousing solution.

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Confluent

3,0/5
Confluent Logo

Snowflake

5,0/5

Data processing

Confluent supports complex processing of streaming data in real-time. Snowflake provides powerful data processing capabilities for large-scale data warehousing with extensive support for SQL.

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Confluent

5,0/5
Confluent Logo

Snowflake

5,0/5

Scalability

Confluent is highly scalable in handling large volumes of data streams but requires careful management. Snowflake offers exceptional scalability without the overhead of physical database management.

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Confluent

4,0/5
Confluent Logo

Snowflake

5,0/5

Security & compliance

Both platforms offer robust security features. Confluent includes encryption and compliance with industry standards. Snowflake offers advanced security features and compliance with numerous regulations.

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Confluent

4,0/5
Confluent Logo

Snowflake

5,0/5

Integrations

Confluent integrates with databases, data lakes, and SaaS applications to enhance streaming data pipelines. Snowflake integrates well with BI tools, ETL providers, and data integration services like Fivetran and Talend.

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Confluent

4,0/5
Confluent Logo

Snowflake

5,0/5

02 What's the difference between Confluent and Snowflake?

Confluent and Snowflake are prominent data management solutions with distinct focuses, designed to cater to different aspects of data handling and analysis. As you consider which platform is best for your business needs, it's important to understand the key differences between them.


Confluent is built around Apache Kafka and excels in real-time data streaming capabilities. It allows organizations to process and analyze data as it arrives, which is crucial for scenarios where immediate data utilization can drive significant business value. Confluent’s platform facilitates continuous data ingestion, processing, and re-distribution across company systems, making it a powerful tool for businesses that rely on timely data for operational decision-making. This makes Confluent particularly suitable for industries such as financial services, telecommunications, and online services, where real-time data stream processing is essential.


In contrast, Snowflake focuses on cloud-based data warehousing and large-scale data storage solutions. It provides a centralized platform for storing and analyzing vast amounts of structured and semi-structured data, without the operational complexities traditionally associated with data warehouses. Snowflake’s architecture allows for scaling compute and storage independently, making it highly efficient for managing fluctuating workloads and large-scale data analysis. This makes it ideal for businesses that need to perform complex queries and analyses on large datasets, such as in retail, healthcare, and media industries.


Another major difference lies in their approach to data scalability and management. Confluent leverages a distributed system that can handle high-throughput data pipelines, suitable for event-driven architectures. Snowflake, however, uses a multi-cluster shared data architecture that allows for simultaneous data access and querying by many users, without impacting performance.


If your business needs involve real-time data streaming and immediate responsiveness, Confluent is likely the more appropriate choice. If your focus is more on robust data warehousing capabilities with flexible, large-scale data analysis and storage, then Snowflake would be more suitable.

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Confluent

Used by 290 members

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03 Confluent pros and cons

What are the advantages of Confluent?

  • Scalability: Confluent's platform, built around Kafka, offers high scalability, allowing organizations to handle large volumes of data and easily scale their infrastructure as needed.
  • Real-time data processing: With Confluent, organizations can process and analyze data in real-time, enabling them to make faster and more informed decisions based on up-to-date information.
  • Ecosystem and integration: Confluent's platform integrates with a wide range of tools and services, making it easier for organizations to build comprehensive data pipelines and applications.
  • Reliability: Kafka, the core of Confluent's platform, is known for its reliability and fault-tolerance, ensuring that data is consistently available even in the event of failures.
  • Community and support: Confluent has a strong community around Kafka, providing access to resources, documentation, and support forums where users can get help and share best practices.

What are the disadvantages of Confluent?

  • Complexity: Setting up and managing a Kafka-based infrastructure can be complex, requiring expertise in distributed systems and real-time data processing.
  • Cost: While Confluent offers a free open-source version of Kafka, its enterprise features and support come at a cost, which may be prohibitive for some organizations, particularly smaller ones.
  • Learning curve: Adopting Confluent's platform often involves a steep learning curve, especially for teams who are new to Kafka and event-driven architecture.
  • Operational overhead: Managing Kafka clusters and maintaining the infrastructure can require significant operational overhead, including monitoring, tuning, and troubleshooting.
  • Vendor lock-in: Depending heavily on Confluent's platform can create vendor lock-in, making it difficult to switch to alternative solutions in the future without significant migration effort.

04 Snowflake pros and cons

What are the advantages of Snowflake?

  • Scalability: Snowflake offers virtually unlimited scalability, allowing organizations to seamlessly handle large volumes of data without the need for manual intervention or infrastructure management.
  • Performance: Snowflake's architecture is optimized for performance, with features such as automatic query optimization, columnar storage, and parallel processing, enabling fast query execution even on massive datasets.
  • Concurrency: Snowflake supports high levels of concurrency, allowing multiple users to run queries and perform data operations simultaneously without impacting performance.
  • Ease of use: Snowflake is designed to be easy to use, with a SQL-based interface that is familiar to many data professionals. It also offers features such as automatic scaling, built-in data sharing, and a web-based user interface for managing and monitoring data workloads.
  • Zero management: Snowflake is a fully managed service, meaning that all infrastructure management tasks, such as provisioning, tuning, and scaling, are handled by the platform provider. This frees up valuable time and resources for organizations to focus on data analysis and insights.

What are the disadvantages of Snowflake?

  • Cost: While Snowflake's pay-as-you-go pricing model can be cost-effective for many use cases, it can become expensive for organizations with large volumes of data or high levels of usage, especially if not properly optimized.
  • Data egress fees: Snowflake charges for data egress, meaning that organizations may incur additional costs when moving data out of the platform, especially if transferring large volumes of data to other cloud services or on-premises systems.
  • Limited support for certain SQL features: While Snowflake supports most SQL standard features, there are some advanced SQL functionalities and optimizations that may not be available, which could impact compatibility with existing applications or workflows.
  • Dependency on cloud providers: Snowflake runs exclusively on cloud infrastructure provided by partners such as AWS, Azure, and GCP. This can create dependency issues and potential vendor lock-in for organizations that prefer multi-cloud or hybrid cloud strategies.
  • Data governance and compliance: While Snowflake provides robust security features, including encryption, access controls, and auditing, organizations may still face challenges around data governance and compliance, especially in highly regulated industries where strict data protection requirements apply.

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05 Confluent compared to Snowflake

Confluent and Snowflake cater to distinct but complementary aspects of data management. Confluent, centered on Apache Kafka, excels in real-time data streaming and event-driven architecture, offering scalability and ecosystem integration. Its complexity and operational overhead may deter some users. 


On the other hand, Snowflake, a cloud-based data warehousing platform, emphasizes scalability, performance, and ease of use. It's fully managed and optimized for SQL-based querying, but users might encounter costs for high concurrency and data egress. Choosing between Confluent and Snowflake hinges on the organization's needs: real-time data processing and streaming with Confluent, or analytics and structured querying with Snowflake.

Is Confluent better than Snowflake?

While Confluent and Snowflake both serve vital roles in data management, they target fundamentally different needs within the data lifecycle. Confluent is particularly advantageous for businesses that require robust, real-time data streaming capabilities. It allows organizations to efficiently process and move large volumes of data with minimal latency, which is crucial for applications that depend on timely data updates. 


Conversely, Snowflake is ideal for entities that need a powerful data warehousing solution that simplifies data storage, access, and analysis, particularly for historical data analysis where complex SQL queries are common.

What is Confluent best used for?

Confluent is best used for real-time data streaming and event-driven architecture. It excels in scenarios where organizations need to process and analyze data as it arrives, enabling timely insights and actions. Confluent's platform, built around Apache Kafka, offers high scalability, reliability, and ecosystem integration, making it suitable for a wide range of use cases such as real-time analytics, monitoring, and data integration. 


Industries like finance, retail, and telecommunications leverage Confluent to power applications like fraud detection, inventory management, and customer engagement platforms. Its ability to handle large volumes of data in real-time makes it indispensable for modern data-driven businesses.

Can Confluent replace Snowflake?

Confluent and Snowflake serve distinct purposes in the data management landscape, making it unlikely for one to fully replace the other. Confluent specializes in real-time data streaming and event-driven architecture, enabling organizations to process and analyze data as it arrives. 


Meanwhile, Snowflake focuses on cloud-based data warehousing, providing scalable storage and optimized querying for structured data. While Confluent can complement Snowflake by feeding real-time data streams into Snowflake for further analysis, it cannot entirely replace Snowflake's role in data warehousing.

Is Confluent cheaper than Snowflake?

Determining whether Confluent is cheaper than Snowflake depends on various factors such as usage, scale, and specific requirements. Confluent's pricing model typically revolves around usage and features, with costs potentially scaling as data volumes and processing needs increase. 


Snowflake, on the other hand, operates on a pay-as-you-go pricing structure, including costs for storage, compute, and additional features like data sharing. While Confluent may offer cost advantages for organizations primarily focused on real-time data streaming and event processing, Snowflake's pricing model might be more favorable for those prioritizing data warehousing and analytics.

Is there a better Cloud Storage software than Confluent?

While Confluent offers a robust platform for real-time data streaming and event-driven architecture, it's important to consider alternative software options to ensure you find the best fit for your specific requirements.


Several noteworthy alternatives to Confluent in the data streaming and event processing space include Apache Kafka (the open-source foundation of Confluent), Snowflake, Amazon Web Services (AWS), Google Cloud Pub/Sub, and Microsoft Azure Event Hubs.


While Confluent may offer comprehensive solutions and ease of integration with existing Kafka ecosystems, exploring these alternatives can provide valuable insights and assist you in making an informed decision aligned with your organization's data management goals.

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06 Snowflake compared to Confluent

Snowflake and Confluent serve distinct but complementary roles in the data management landscape. Snowflake excels as a cloud-based data warehousing platform, providing scalable storage and optimized querying for structured data


Meanwhile, Confluent specializes in real-time data streaming and event-driven architecture, enabling organizations to process and analyze data as it arrives. While Snowflake offers powerful analytics and structured querying capabilities, Confluent focuses on real-time insights and event processing.

Is Snowflake better than Confluent?

Comparing Snowflake to Confluent involves understanding their distinct strengths in handling data needs. Snowflake's superior performance in data warehousing makes it the preferred option for organizations that prioritize efficient data querying and management. Its architecture simplifies complex data operations and scales dynamically to accommodate fluctuating demands, making it ideal for those who heavily rely on SQL and structured data analytics. 


In contrast, while Confluent excels at streaming real-time data, Snowflake's robust and user-friendly platform offers broader functionality for historical data analysis and extensive data manipulation. Thus, for companies focused on in-depth data analysis and scalability, Snowflake often emerges as the better choice.

What is Snowflake best used for?

Snowflake is best used for cloud-based data warehousing, offering scalable storage and optimized querying for structured data. Organizations leverage Snowflake to centralize and analyze vast amounts of data efficiently, making it ideal for data analytics, business intelligence, and reporting. Its architecture, designed for high concurrency and performance, enables multiple users to run complex queries simultaneously without compromising speed. 


Snowflake's ease of use, automatic scaling, and pay-as-you-go pricing model make it attractive for businesses seeking a flexible and cost-effective solution for managing and analyzing large datasets in the cloud. It's particularly beneficial for organizations transitioning from traditional on-premises data warehouses to modern cloud-based solutions.

Can Snowflake replace Confluent?

While Snowflake excels in cloud-based data warehousing and optimized querying for structured data, it's not designed to replace Confluent's specialized capabilities in real-time data streaming and event-driven architecture. Snowflake focuses on analytics and structured data processing, whereas Confluent is tailored for processing and analyzing data as it arrives in real-time. 


While Snowflake can complement Confluent by ingesting and analyzing historical data, it cannot fully replace Confluent's role in real-time event processing. The decision to use Snowflake or Confluent, or both, depends on the organization's specific data management needs, with each platform offering distinct advantages in their respective domains.

Is Snowflake cheaper than Confluent?

Determining whether Snowflake is cheaper than Confluent depends on various factors such as usage, scale, and specific requirements. Snowflake operates on a pay-as-you-go pricing structure, including costs for storage, compute, and additional features like data sharing. In contrast, Confluent's pricing model typically revolves around usage and features, potentially scaling costs as data volumes and processing needs increase. 


While Snowflake’s pricing structure may offer cost advantages for organizations primarily focused on data warehousing and structured querying, Confluent's pricing may be more favorable for those prioritizing real-time data streaming and event processing.

Is there a better Cloud Storage software than Snowflake?

While Snowflake offers a powerful cloud-based data warehousing solution, it's prudent to explore alternative software options to ensure you find the best fit for your specific requirements.


Several notable alternatives to Snowflake in the data warehousing and analytics space include Confluent, MongoDB, Amazon Redshift, Google BigQuery, Microsoft Azure Synapse Analytics, and Snowpark.


While Snowflake may offer robust features and ease of use, exploring these alternatives can provide valuable insights and assist you in making an informed decision aligned with your data management goals.

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07 Features comparison

Snowflake's User-Friendly Interface Surpasses Confluent's Learning Curve

While both Confluent and Snowflake provide robust data management and analysis platforms, the ease-of-use factor varies significantly between the two.


Confluent, leveraging Apache Kafka, offers a powerful data streaming platform. However, mastering Kafka's intricacies can pose challenges, particularly for newcomers or those lacking technical expertise. For instance, configuring Kafka clusters and understanding its distributed system architecture can be daunting tasks.


In contrast, Snowflake stands out for its intuitive cloud-based data warehouse interface. With a clean layout and SQL-based querying, users can swiftly navigate and manipulate data without extensive training. For instance, uploading and querying data in Snowflake resembles traditional SQL databases, simplifying the learning curve.

Snowflake's Financial Incentives Propel Startups Ahead of Confluent

Snowflake presents an enticing proposition for startups aiming to streamline their finances. Offering free credits, startups can swiftly build and scale data-driven applications and products without incurring immediate costs, a boon for those operating on a constrained budget. For example, startups can leverage Snowflake's credits to explore data analytics and insights generation, laying the groundwork for future growth and innovation.


In contrast, while Confluent boasts a robust platform for real-time data streaming, it lacks explicit financial incentives or credits, potentially deterring startups seeking cost-effective solutions. Without financial incentives, startups may find it challenging to justify the initial investment in Confluent's platform, thereby hindering finance optimization efforts.

Confluent's Schema Registry Streamlines Data Architecture Beyond Snowflake's Capabilities

Confluent's Schema Registry feature revolutionizes data architecture by enabling businesses to centrally define and manage schemas for their data. This ensures consistency and facilitates seamless updates across multiple systems and applications, enhancing data reliability and interoperability. For instance, businesses can use Schema Registry to enforce data validation rules and ensure compatibility between different data sources and consumers.


In contrast, Snowflake lacks a comparable feature for centralized schema management, potentially complicating data architecture tasks. Without Schema Registry's capabilities, businesses may encounter challenges in maintaining data consistency and managing schema evolution effectively.

Snowflake's Advanced AI Capabilities Surpass Confluent in Empowering Data-Driven Decision-Making

While both Confluent and Snowflake provide robust data management features, Snowflake distinguishes itself with advanced AI capabilities. These functionalities empower businesses to streamline workflows, automatically classify data, and expedite the discovery of valuable insights. For example, Snowflake's AI-powered data profiling can automatically identify data patterns and anomalies, facilitating efficient data preparation and analysis.


In contrast, Confluent lacks comparable AI capabilities, potentially limiting its ability to automate data processing tasks and derive actionable insights from vast datasets. Without advanced AI functionalities, businesses may find it challenging to unlock the full potential of their data, thus placing Snowflake ahead in empowering data-driven decision-making.

Confluent's KSQL Propels Real-Time Application Development Beyond Snowflake's Reach

Confluent holds a distinct advantage in real-time application development with its KSQL feature, a SQL-like streaming engine. This innovative tool empowers businesses to seamlessly work with streaming data, performing transformations and generating alerts or reports in real-time without the need for extensive coding. For instance, businesses can leverage KSQL to detect patterns in real-time data streams and trigger automated actions accordingly.


In contrast, Snowflake currently lacks a comparable feature for building real-time applications, potentially limiting its utility in dynamic, event-driven environments. Without KSQL's capabilities, Snowflake users may face challenges in processing and responding to streaming data with the same agility and efficiency as Confluent users.

Snowflake Excels at Secure and Scalable Data Storage Compared to Confluent

Snowflake sets itself apart with cutting-edge security features such as client-side encryption and multi-factor authentication, guaranteeing the safety and integrity of your data. For instance, client-side encryption allows users to encrypt data before it even reaches the Snowflake server, ensuring end-to-end protection against unauthorized access. Additionally, Snowflake's scalable architecture effortlessly accommodates organizational growth and expansion, ensuring seamless scalability without compromising performance or security.


In contrast, while Confluent offers a robust Replicator tool for reliable and secure data replication, it lacks explicit details regarding its data storage capabilities or features. This leaves uncertainty regarding its suitability for secure, scalable data storage needs. Consequently, Snowflake emerges as the preferred choice for organizations prioritizing secure and scalable data storage solutions.

Confluent Excels Ahead of Snowflake in Integration Capabilities

Confluent stands out for its robust integration capabilities, particularly with its extensive support for third-party systems via over 120 pre-built connectors, making it highly adaptable to diverse data ecosystems. Through Kafka Connect, Confluent enhances real-time data movement with connectors for a variety of systems across different categories, such as databases, cloud services, and data analytics platforms. For example, connectors for Salesforce and MongoDB allow seamless data import and export, supporting event-driven architectures effectively. Additionally, Confluent’s flexible API supports custom integration projects, like integrating with Apache Flink for enhanced real-time analytics, thus meeting unique operational demands.


In contrast, Snowflake focuses on being a comprehensive data warehousing solution with strong integration features for analytics and data management tools. It supports a range of BI, ETL, and data science applications through its advanced connectors and APIs. For instance, its integration with Tableau enhances user capabilities in interactive data visualization, while integrations with ETL tools like Informatica streamline data transformation processes. Snowflake also excels in data sharing and replication across different regions, ensuring high availability and consistency, which is crucial for global operations.

08 Confluent vs Snowflake: Which is the best for your business?

Confluent is the best tool for you if:

  • Your organization demands high-throughput, real-time data streaming capabilities to process large volumes of data continuously and efficiently.
  • You are developing applications that rely on immediate data updates and require event-driven architectures to trigger specific actions based on real-time data flows.
  • Scalability and the ability to handle fluctuating data loads without compromising on performance are critical for your business operations.
  • Your tech stack benefits from integration with Apache Kafka, leveraging its robust ecosystem for advanced stream processing and analytics.
  • You need a system that supports complex data pipelines and real-time analytics to provide immediate insights and decision-making capabilities.

Snowflake is the best tool for you if:

  • Your primary need is a data warehousing solution that offers high scalability and performance for managing and querying large amounts of structured data efficiently.
  • You require a fully managed service that minimizes operational overhead, allowing your team to focus on insights and analysis rather than infrastructure management.
  • Your organization values easy integration with existing data tools and platforms, along with robust support for standard SQL for complex querying.
  • Cost predictability is important, as Snowflake provides clear pricing models with options that can adapt to different usage and storage requirements.
  • You are looking for advanced data sharing capabilities across your organization or with external partners, ensuring secure and governed access to your data ecosystem.
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Confluent

Used by 290 members

12 months free

Save up to $20,000

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Snowflake

Used by 162 members

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09 Alternatives to Confluent & Snowflake

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$2,000 in credits for 1 year if you never raised funds // $350,000 in credits for 2 years if you did

Save up to $350,000

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AWS Activate

Used by 6105 members

Up to $100,000 in credits or 20-50% off your monthly spend through an AWS partner (must be spending $100+/month)

Save up to $300,000

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Microsoft Azure

Used by 2398 members

$5,000 in credits for 6 months if you didn't raise funds // Up to $150,000 in credits for 2 years if you did

Save up to $150,000

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IBM Cloud

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