Loom Pricing Plans

Loom is priced at a monthly subscription rate with a straight-forward pricing model of per-user, per-month. You know exactly what you are paying for when your team is growing. On the Business plan, Loom costs $15 per user, per month when paid annually (they do also allow you to pay monthly, but you'll pay a higher price for more flexibility). If you have a team that could benefit from the AI-powered productivity features like automatic summaries and smart edits, they have a Business + AI plan for $20 per user per month on the annual paid plan. This pricing model is fantastic for scaling comfortably with very few surprises around bundled or hidden pricing.

If your company needs enterprise features like custom data policies, advanced admin controls, or single sign-on, Loom has Enterprise pricing meant to be customized for your needs and you would contact the Loom sales team for a quote. The pricing model makes sense for both the startup trying to explore daily async communication and the enterprise company rolling video out across the whole organization. Loom's pricing model allows you to fit the use of Loom in with both the pace of your team's work, as well as your future plans.

Teams lean toward Loom for async video communication for a number of reasons especially to explain things in a clear way without needing to schedule another meetings. Instead of writing out lengthy messages or email chains, it’s easier for people to shoot a quick screen share or webcam update and show exactly what they mean. This way, it is more interesting to give context, walk someone through a process, or provide feedback in a way that feels personal and is easier to follow. Meaning that, colleagues can watch whenever it’s convenient for them, respond when it is a good time to do so and decide to watch the video again if they need a refresher.

Loom is unique because it’s built for this type of communication, with respect to everyday, internal communication, the tools of the trade. For example, Vidyard or Vimeo are more focused on polished, client-facing content whereas CloudApp is more focused on screenshots and quick annotations. Loom occupies a more functional workspace. It’s fast to use, easy to learn and is an ideal tool for distributed teams trying to stay aligned without 500 meetings. The videos created are not about creating the perfect video, it’s about making sure things are clearer and more efficient in a way that fits in to how teams communicate with each other every day.

Loom is primarily used by teams that need to communicate clearly without relying on live meetings or the distractions of long emails with multiple reply all threads. It is useful for companies with distributed teams, as well as teams that work across time zones or simply have a lot going on at once. In addition to marketing, product, and engineering teams, Loom has become a great tool for externally facing roles. Sales and support teams are discovering the value of Loom as it allows them to send walkthroughs or responses that are more personal than text but don't require as much time as a meeting.

Remote's HR team has even used Loom to replace over 130,000 meetings! This has contributed to faster, easier internal communication for their distributed workforce around the globe. The most well-known companies using Loom include HubSpot, MetaLab, Atlassian, and Lacoste. Whether you're part of a growing startup, or a larger organization, Loom often becomes a natural fit for companies that want to move quickly, be less frictional, and still communicate in a thoughtful, human way.

Loom is often touted as a value, especially for groups that are accustomed to clear async teleconferencing and are looking to improve productivity without adding trip after trip to the calendar. One of the best aspects of Loom is the immediate and effortless take-up. On the free version of Loom, you can get a genuine sense of how a video can lend a little more personal connection and efficiency to your day-to-day tasks - whether that is to provide an update, a walkthrough, or feedback.

When teams scale or want more from the service in terms of unlimited recording time, custom branding, granular engagement metrics, and AI video editing, the paid options are very useful. For many users, the value derives from time saving. By creating a video to send, the user is relieved of the anxiety of scheduling another call or writing once again an incredibly long, and no doubt confusing message in an email... you simply include a video link.

Loom has integrations with existing tools like Slack, Notion, and Jira, and generally fits well within established workflows. Loom also has a pricing scheme that advocates for partnerships by scaling according to an organization's needs (single creators, small teams, enterprise ) - in general the pricing is uncomplicated (and not overwhelming). When teams use video regularly to facilitate communication and collaboration, Loom provides the right amount of ease, efficiency, and cost, and the investment becomes justified.

The Loom Business plan is typically what small teams and startups want. Many sign up for the free Starter plan and use Loom while their communication and team is simple, but the more they hire, produce more work, need to document and explain, the limits of Starter start to reveal themselves. Usually that's when they switch to Business.

The Business plan has much more flexibility for day-to-day use, such as unlimited recording time and unlimited storage that help a lot if you're using video to onboard new teammates, walk through features, or share regular updates. Custom branding and higher quality video are both considerations when you're sharing work with clients or stakeholders. Priced at around $15 per user per month billed annually, it's affordable enough for most early stage organizations and doesn't require a large adjustment to their budget. Plus, it connects with tools that many teams already use, such as Slack and Notion, making it easy to keep everything connected and eliminating work. The business plan gives small teams that are trying to move fast without adding more meetings the flexibility and space to grow without feeling squeezed.

Lowering your monthly costs with Loom is definitely possible, especially if you’re thoughtful about how your team uses the platform and what features are truly necessary. Here are a few practical ways to reduce your expenses without losing the core benefits of async video communication:

1. Pay annually instead of monthly: If your team plans to use Loom consistently, switching to annual billing can offer meaningful savings. The Business plan, for example, costs less per user when billed yearly ($15 per month when billed annually versus $18 per month)

1. Look out for discounts or promo codes: While Loom doesn’t frequently run public promotions, we regularly feature exclusive deals from trusted SaaS tools like Loom. Join to get notified as soon as a new offer becomes available.

1. Re-evaluate your pricing plan: If your team started with Business + AI but rarely uses the AI features, switching back to the standard Business plan can lower your costs while still giving you unlimited videos, custom branding, and advanced editing. Similarly, if your usage is light, the Starter plan might be enough, at least for a few team members.

1. Scale users based on actual usage: Make sure you’re only paying for active users who need full access. If certain teammates are only watching videos and not recording, they may not need a paid seat. Regularly reviewing seat assignments can keep your billing lean.

1. Skip unnecessary add-ons: Avoid enabling extra features or integrations unless they’re actively helping your workflow. Keeping it simple helps you stay within budget.

By being selective and reviewing your usage every few months, you can keep Loom affordable while still making it a core part of your communication toolkit.

Loom tends to be the more cost-effective option for teams that prioritize async video messaging over professional video hosting or creative production.Loom and vimeo offer free and paid tiers, they’re built for different use cases, which is clear in both pricing and functionality.

1. Loom’s Business pricing plan starts at $15 per user per month when billed annually or $18 on a monthly basis. It includes unlimited video creation, no time limits, 4K recording, custom branding, and engagement analytics, ideal for internal updates, training, and async team communication.

1. Vimeo’s Starter plan begins at $8 per month (annual billing) and comes with 100GB of storage. Upgrading to Standard at $19 per month unlocks 2TB of space, with more advanced options available at higher tiers. Vimeo is better suited for hosting polished videos, managing large media libraries, or supporting creative production workflows.

1. For free users, Loom offers more flexibility because you can create up to 25 videos per person, making it useful even without a paid subscription. Vimeo’s free tier limits you to just 3 uploads, which can feel limiting for teams just starting out.

1. When high-quality video production and external sharing are the main priorities, Vimeo stands out thanks to its customization options and advanced playback features. But for day-to-day communication between coworkers, Loom’s pricing and features are designed with speed and simplicity in mind.

We also cover this in detail in our comparison of Loom vs Vimeo, where we break down features, pricing, and use cases to help you decide which tool best fits your workflow. If your team values quick communication, fewer meetings, and a lightweight tool that gets out of the way, Loom is often the better fit, especially from a cost perspective.